Oterra: Driving brand consistency and efficiency across a global organisation

‘Managing Templates for all Oterra Brands Ampler has enhanced quality, efficiency, team collaboration, and asset distribution, offering easy access to branded content and productivity tools for Office365′
Mikael Kragh CIO, Oterra

Challenge: Scaling Brand Consistency Across Global Teams

As a rapidly growing company operating across multiple regions and markets, Oterra faced significant hurdles in maintaining a consistent brand identity. Teams relied on multiple systems to access branded materials, creating friction in content workflows and causing variations in visual and messaging standards. This fragmented setup not only slowed down operations but also posed a risk to brand integrity—particularly in customer-facing documents and presentations.

The lack of centralized branding tools meant valuable time was spent hunting for the correct templates or digital assets, often resulting in delays and misaligned output. Oterra needed a solution that could unify its brand assets, ensure compliance across teams, and enhance workflow efficiency globally.

Solution: Centralized Templates & Seamless Asset Access

To address these challenges, Oterra adopted Ampler across the organization, integrating it with Bynder – their digital asset management (DAM) platform. This combination provided a single, intuitive workspace within Microsoft PowerPoint, Word, and Excel, where employees could access approved branded templates, visual assets, and dynamic content elements.

Result: Productivity, Compliance & Brand Confidence

Since implementing Ampler, Oterra has seen measurable improvements in brand compliance and content creation efficiency. Employees now produce on-brand materials faster, with fewer errors and less rework.

• Enhanced brand consistency across departments and regions
• Significant time savings in accessing and applying branded materials
• Boosted productivity in document, workbook, presentations creation
• Improved compliance with global brand standards

The implementation of Ampler has empowered Oterra’s employees to stay creative and agile without compromising on brand quality. With a streamlined process and unified brand experience, Oterra continues to scale content creation with confidence.

About Oterra Oterra is the world’s leading supplier of natural colors for the food and beverage industry. With a presence in more than 120 countries and a deep commitment to natural and sustainable ingredients, Oterra partners with global brands to bring vibrant, clean-label products to market. Known for its scientific innovation and customer-centric approach, Oterra helps brands enhance their visual identity while staying true to consumer demand for natural alternatives.

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